What Search Console shows in month three, and what it doesn't

On every page of this site there is a screenshot from Google Search Console: one client site, three months old, 102 clicks and 18.2K impressions in 28 days. People ask why we show such a small number. This is why.

What the two numbers mean

Impressions are how many times a page from the site appeared in a Google result. Clicks are how many times someone chose it. Eighteen thousand appearances in a month, for a site that was new, means Google had found the pages and was already trying them out. This is an early sign that the site is being recognized. It's not instant fame, but it's a good start. If you're curious about what these numbers might look like for a more mature site, check out our SEO page for deeper insights.

Why month three is the honest month

Any site can show a big number if you pick a long enough date range or a lucky week. Month three is when the pages exist, Google has crawled them, and the trust is still low. It is the floor, not the ceiling. Showing the floor is how you know we are not choosing the flattering picture. It’s the digital equivalent of showing up to work in your work boots, not your Sunday best.

What the screenshot does not say

It does not say how many calls came in, because Search Console does not know that. It does not promise the same curve for your site; every trade and every town is different. And it does not show what happened after month three, which is where the monthly work starts to matter. If you're serious about tracking calls, consider using a dedicated call tracking service alongside Search Console.

How to read your own

Open Search Console, choose 28 days, and look at impressions first. If they are growing, the pages are being found. Then look at which queries bring them, and whether those queries name the towns you serve. If they do not, you are missing pages. Creating pages for each town or service area can improve these numbers. If this sounds like a chore, our local market expansion service might be just what you need.

Can you show me more?

Yes. The proof rail on this page has screenshots from other client sites further along, with the date tabs visible. Ask and we will walk you through them. You can see the progression over time and how sustained efforts bring results. For more examples, check our blog where we discuss real scenarios.

What makes a good local page?

A good local page starts with a clear title that includes the service and location. The body should have detailed descriptions of what you offer in that area. Include a call-to-action like "Call us now at (561) 595-8715" prominently on the page. It's essential that each page speaks directly to the customer in that town, making them feel you are the local expert.

What does a bad page look like?

A bad page is generic, lacking location-specific information or details about services. It might have a vague title like "Best Services Here" without mentioning what or where "here" is. There is no contact information readily available, or it’s buried at the bottom. The content is thin, offering little more than a few lines of text. Such pages don't help with local SEO and usually don't convert visitors into customers. If you suspect your pages fall into this category, give us a call or visit our websites page to see how we can help.