How many pages does a roofer's website need?

Most roofers have a website full of service pages and not one that names a town. It looks fine. It also does almost nothing, and here is why.

Google sends people to pages, not to companies

When a homeowner in Pembroke Pines types "roof repair Pembroke Pines", Google looks for a page about roof repair in Pembroke Pines. Your services page mentions Pembroke Pines nowhere, or in a list with forty other towns. The roofer who has a page about exactly that gets the click.

This isn't just a theory. One of our clients saw 102 clicks and 18.2K impressions in just 28 days on their site. That happened because they had specific pages for each service in every town they covered. It's not magic. It's just what Google does.

The simple math

Count the towns you actually drive to. Count the kinds of work you do: repairs, replacements, tile, shingle, flat roofs, storm damage, inspections. Multiply. A roofer serving thirty towns with eight kinds of work needs about two hundred and forty pages. That sounds like a lot. It is a lot. It is also what your biggest competitor already has, or will have.

Think about it: if you cover three towns and offer five different services, that's fifteen pages. If you cover ten towns, it's fifty pages. It adds up quickly. But remember, it's not just about quantity. Quality matters too. Each page needs to be relevant and specific. Generic pages won't cut it.

Why this is not spam

It would be spam if the pages were copies with the town name swapped. Google is good at spotting that. It is not spam when every page is written on its own, talks about the real streets and neighborhoods of that town, and answers the questions a homeowner there would ask. That is more work, which is why most agencies do not do it.

We've built over 2,000 local pages for different industries. We know what works and what doesn't. Each page is crafted with care, focusing on the unique aspects of the service and town. If you want to see some examples, check our industries page.

What it costs to do it right

Less than you think, because we build the pages from one template instead of assembling each one by hand. The calculator on this page shows the number for your towns and your jobs. Then decide.

Each page costs $300. Yes, you read that right. That's $300 to potentially bring in a lot more business. You can call us at (561) 595-8715 to discuss your needs. We also have a detailed breakdown of our services on our local market expansion page.

Do I need a new website for this?

Usually not. If you are on WordPress, Wix, Squarespace or Shopify, the pages go inside the site you have. We only build new when the old one cannot be saved.

If your current site is a mess, starting fresh might be best. But if it's decent, we can expand it without reinventing the wheel. For more on this, visit our websites page.

How long before the pages work?

Google finds them in weeks. Calls follow over the next months. We show a real month-three screenshot on every page of this site so you know what "later" looks like.

Just remember, SEO is a marathon, not a sprint. Results build over time. It's all about playing the long game. For more insights, check our SEO page.

What happens after launch?

Once your pages are live, we don't just disappear. We track performance and make tweaks as needed. It's not a set-it-and-forget-it deal. We stay involved to ensure your pages keep bringing in those clicks and calls.

If a page isn't performing, we ask why. Maybe the content needs an update. Maybe users aren't finding what they expected. We adjust accordingly. This ongoing care is part of what makes us different.

How do you ensure quality content?

We work closely with you. You provide the details about your services and the areas you cover. We translate that into content that speaks to potential customers. Each page is reviewed multiple times before it goes live.

We avoid fluff. Every word counts. If it doesn't add value, it doesn't make the cut. This meticulous process ensures your pages are not only informative but also engaging.