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Tracking what works8 articles

The few numbers worth watching, and how to read them without living in a dashboard. Every article is free to read, written for owners who are short on time, with things you can do this week.

Tracking what works

A small business owner and a team member standing at a workbench in a tidy local shop, looking over a printed monthly notes sheet while customers and tools sit naturally in the bacTracking what works · 7 min readFive Numbers to Check Once a MonthA simple monthly check of calls, forms, profile actions, indexed pages, and search clicks so you know what changed and why.A small business owner and a web specialist stand at a table in a modest office, looking over printed website notes with a notebook, a phone, and a laptop beside them, while a servTracking what works · 6 min readGoogle Analytics: What an Owner Actually Needs From ItLearn which Google Analytics reports matter for a local service business, plus the events to set up for calls and forms.A service business owner and a front-desk staff member standing near the counter in a small office, looking at a printed call log while a phone sits nearby, with warm natural lightTracking what works · 7 min readCall Tracking: Knowing Which Page Made the Phone RingUse call tracking to see which pages bring phone calls, keep your main number consistent, and know when tracking is worth the trouble.A small service-business owner and a staff member stand near the front counter of a tidy local shop, looking over printed notes together while the work area sits active in the backTracking what works · 6 min readReading Your Google Business Profile Performance NumbersLearn what your Business Profile views, searches, calls, direction requests, and website clicks really mean, and which changes reflect your work.A locksmith and a salon owner sit together at a small table in a quiet neighborhood shop, reviewing printed search reports while tools, styling combs, and everyday work items sit nTracking what works · 5 min readImpressions, Clicks and Click-Through Rate in Plain WordsLearn what impressions, clicks, and click-through rate mean in Google Search Console, with simple examples for locksmiths and salons.A small office desk in a local service business with a phone, a paper job log, and two staff members looking over printed lead notes while a front desk area sits in the background.Tracking what works · 7 min readCounting Form Submissions ProperlyLearn how to count form submissions the right way, avoid spam, and match leads to the jobs you actually booked.A local contractor and a office manager standing near a service van outside a small storefront, looking at a phone together while talking, with a notebook in hand and a busy streetTracking what works · 6 min readWhen Traffic Goes Up but Calls Don'tIf your site gets visits but not calls, check the traffic source, page match, phone visibility, page speed, and seasonal swings in that order.A service business owner and a team member sit at a small desk in a plain office, looking over a printed monthly report with pens, coffee, and a laptop closed beside them.Tracking what works · 5 min readA Monthly Report You Can Make YourselfBuild a one-page monthly report with five numbers, three short notes, and a simple plan you can repeat each month.

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