Brixel Proyect

Home › Blog › Writing and photos for your site

Writing and photos for your site8 articles

What to write on each page and how to take photos people trust. Every article is free to read, written for owners who are short on time, with things you can do this week.

Writing and photos for your site

A contractor, a salon owner, and a clinic receptionist sit around a small table in a plain office, looking at a printed website draft with pens and coffee cups nearby.Writing and photos for your site · 6 min readWriting for People Who Skim: Make Your Site Easier to ReadUse clear headings, opening lines, lists, and plain bold text so busy visitors can scan your page and still find what they need.A shop owner and a staff member stand near the front counter of a small local service business, talking over a printed page draft with a pen in hand while customers move in the bacWriting and photos for your site · 5 min readHeadlines That Say What You Do and WhereWrite page headlines that say your service and your area in plain words, and make the title, heading, and first line work together.A technician and a homeowner stand near a freshly cleaned front entry in soft morning light while one person holds a phone and points at the work, with tools set neatly aside and nWriting and photos for your site · 7 min readJob Site Photos With a Phone: Light, Angle, PermissionUse your phone to take cleaner job site photos: better light, steady angles, quick cleanup, simple permission, and a file naming habit.A service technician in clean work clothes stands beside a plain work van on a bright street, while one coworker checks a tool bag nearby and a homeowner watches from the doorway.Writing and photos for your site · 7 min readTeam Photos People TrustUse real team photos to show who arrives at the door, build trust fast, and take usable photos in one afternoon.A service pro in work clothes stands with a homeowner at the front door of a modest house, both looking at a small repair area while talking in a calm, friendly way.Writing and photos for your site · 5 min readDescribing Your Services Without Trade JargonLearn how to explain your service in plain words: the problem, the fix, and what happens on the day, so local customers feel ready to call.A contractor and a helper standing beside a work van outside a modest house, looking over a small repair job with tools on the ground, shot in natural light.Writing and photos for your site · 7 min readStock Photos Versus Your OwnLearn where stock photos hurt trust, where they still fit, and how to replace them page by page with real photos from your business.A contractor stands next to a van at a small house while a coworker takes a quick phone photo of a repaired front entry, with tools and daylight in a calm neighborhood setting.Writing and photos for your site · 5 min readHow Often Should a Local Business Publish?A simple publishing rhythm for local service businesses: town pages, job photos, and answer pages without overposting or burning out.A local business owner and a team member sit at a small desk in a shop or office, sorting handwritten customer questions on paper beside a phone and a notebook, with a working counWriting and photos for your site · 6 min readTurning the Questions You Get Every Day Into Website PagesUse the questions from calls and messages as a content plan, group them by topic, answer one per page, and link those pages from your service pages.

Other topics

More on the blog

Getting found on GoogleA page for every townGoogle Business Profile and reviewsWebsites that turn visits into callsSocial media and cinematic sitesTrade playbooksHiring help, honestlyWebsite basics for ownersTracking what worksFrom first call to repeat customerSeasons, storms and slow monthsGetting leads, trade by tradeWhat a website costs, trade by trade
Every article on the blog

Want us to do it for you?

One message is enough

Tell us your trade and the towns you actually drive to. A person reads it and a person replies, usually the same day, in English or Spanish.

Write to us (561) 595-8715
(561) 595-8715