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Website basics for owners9 articles

Domains, hosting, email and the things that break when nobody owns them. Every article is free to read, written for owners who are short on time, with things you can do this week.

Website basics for owners

A small business owner and a web helper sitting at a kitchen table with a notebook, a laptop closed to the side, and printed account records spread out, while a storefront photo anWebsite basics for owners · 6 min readDomain, Hosting, Website: What Each One IsA plain guide to the domain, hosting, and website itself, plus who should own each one and what goes wrong when they are split up.A small business owner and a team member stand in a tidy service office with a phone, a notebook, and a laptop on the desk while they review incoming customer messages together.Website basics for owners · 7 min readEmail on Your Own Domain, and Why It MattersLearn why a domain email helps your business look steady, how it gets set up, and how to keep it working when you change hosts.A small business owner and a web helper standing in a quiet office near a laptop and a phone, both looking at a website together with a focused, concerned expression, no visible scWebsite basics for owners · 6 min readThe Padlock in the Address BarWhat the padlock means, why browsers warn without it, how SSL renews, and what to do when it breaks after a site change.A small business owner and a web helper sit at a desk in a modest office with a laptop open, papers spread out, and a phone nearby, both looking over a simple site recovery checkliWebsite basics for owners · 5 min readBackups: The Thing You Only Miss OnceLearn what a website backup is, where it should live, how often to make it, and how to test a restore before you need it.A small business owner sits at a kitchen table with a laptop and a phone beside a notepad, while a second person points at a printed website draft during a casual review.Website basics for owners · 6 min readUpdating Your Site Yourself Without Breaking ItMake safe website edits, avoid common mistakes, check your changes on a phone, and keep a copy before you touch anything.A small business owner stands beside a coworker in a quiet office or shop, both looking at a phone and a notebook with concern while a front desk or service counter sits in the bacWebsite basics for owners · 6 min readYour Site Is Down: A Ten-Minute ChecklistA quick checklist to find out why your site is down, who to call, what to say, and how to keep customers informed while you fix it.A small business owner and a web helper sitting at a counter in a quiet shop, reviewing a notebook with a laptop closed nearby while a service desk and everyday tools sit in the baWebsite basics for owners · 5 min readWebsite Security for a Small Business, Without ParanoiaSimple website security habits for small business owners: passwords, updates, backups, fewer plugins, and account access that stays clean.A small business owner and a team member standing by a front counter with a printed calendar, a notebook, and a phone, reviewing renewal dates in a busy service shop.Website basics for owners · 7 min readDomain Renewals: The Reminder That Saves a BusinessA missed domain renewal can take your site, email, and profile link offline. Here’s a simple way to stay ahead of it.A small business owner and a colleague standing beside a work van in a quiet neighborhood, looking at a handwritten list of possible business names on a clipboard while talking.Website basics for owners · 5 min readChoosing a Domain Name for a Local BusinessPick a domain name that is short, easy to say, and clear on the phone, with your business name first and the town only when it helps.

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Getting found on GoogleA page for every townGoogle Business Profile and reviewsWebsites that turn visits into callsSocial media and cinematic sitesTrade playbooksHiring help, honestlyWriting and photos for your siteTracking what worksFrom first call to repeat customerSeasons, storms and slow monthsGetting leads, trade by tradeWhat a website costs, trade by trade
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