WordPress or a new site? How we decide with you

The first question most owners ask is "do I need a new website?" Our honest answer is: usually not. Here is how we decide, in the order we check.

1. Is it slow?

Open your site on your phone, on cell data, not Wi-Fi. Count the seconds until you can read it. Under two, fine. Four or more, the site is losing calls every day, and we look at why. Often it is a theme with too many plugins, and that can be fixed without starting over.

A slow site is like having a store with a door that won't open. Visitors get frustrated and leave. Try using tools like Google PageSpeed Insights to check your site speed. If it's slow, it might be time to declutter. We can help see what's bogging it down and how to fix it without a full rebuild.

2. Can it hold two hundred pages?

WordPress can. So can Wix, Squarespace, Shopify and the rest. Some builders get slow and messy past a hundred pages, and we tell you if yours is one of them. Most are fine once the pages are made the right way.

A large site can be a blessing or a curse. It’s great for SEO but can slow things to a crawl if not built right. We’ve built 6,671 pages across client sites, with 2,776 on the biggest single site. If your current platform can’t manage that without breaking a sweat, it might just need some tweaking, not a full makeover.

3. What did you already pay for?

Design, photos, a logo, a domain with some age on it. Those are worth keeping. A new site throws them away and starts Google's trust from zero. We only build new when the old site cannot be made fast or cannot hold the pages.

Think of your current site as a house. You wouldn’t demolish it for a leaky sink, right? Keep the good stuff. We help you keep the value of what you’ve paid for, like aged domains that Google loves. A new site means starting over, and who wants that if it can be avoided?

What "new" means when we do build new

One template, every page generated from it as plain files, nothing to slow it down. It is the fastest kind of site there is, and adding pages later costs less than the first ones because the template already exists.

Building new sounds drastic, but it’s not when done right. We use a single template to keep things lean. Your site runs fast, like it’s on a caffeine kick. Adding pages later? Easy. They slot right into the template, keeping costs down. Learn more about how we build websites here.

Can you fix my site and add pages at the same time?

Yes. That is our Fix & Expand service: fix what is slow or broken, then add a page for every town and every job.

Our Fix & Expand service is like a two-in-one shampoo and conditioner, but for your website. We tackle the slow parts first, then start adding those all-important local pages. It's efficient and effective.

Will my design change?

No. The pages we add use your design. Visitors cannot tell which pages were there first.

Your design is your brand. We respect that. Our added pages blend in like chameleons. Visitors will never know where the old ends and the new begins. Check out our work for various industries.

Why Local Pages Matter

Local pages are the unsung heroes of an effective website. They target specific towns and jobs, making your site a local powerhouse. One of our client sites showed 102 clicks and 18.2K impressions in just 28 days after adding local pages. That's the kind of visibility that makes phones ring.

These pages help you show up in local searches, where your next customer is waiting. They’re simple, with clear contact info and service details, but they do the heavy lifting in terms of SEO. Discover more about local market expansion here.

What Makes a Bad Page?

Bad pages are like bad jokes; they fall flat and nobody likes them. They’re cluttered, slow, or hard to navigate. Visitors leave before they find your number. A good page is clean, quick, and gets to the point. You want visitors to know what you do and how to reach you within seconds. Avoid lengthy paragraphs and confusing layouts. We diagnose and cure bad pages, ensuring every visitor gets a great experience.

If you’re unsure about what makes a page effective, give us a call at (561) 595-8715. We can help identify the issues and suggest improvements.